The media conglomerate is expected to deliver healthy numbers for the quarter ended December 31, 2018 say brokerages.
It had reported a rise in operations and advertising revenue for the second quarter, which may well continue for the third quarter as well, aided by festive season buying.
While the brokerage thinks Zee is in a sheltered position for the near future owing to increasing viewership in regional markets and better advertisement and subscription revenues, the market will closely observe its outlook on digital business and revenue growth.
The company has to face increased competition in the OTT (over-the-top) space, which may pose to be a challenge.
Shares of the company closed 1.87 per cent up at Rs 456.70 on BSE .