As Latin music continues to generate mainstream market interest, a group of veteran industry execs have joined to launch a new Latin music label: eOne Music/La Commission will be launched as a partnership between Entertainment One (eOne) and entertainment company La Commission.
The first artist signed to its roster is Puerto Rican rising star Bryant Myers, part of a new generation of Latin trap acts with huge traction on Spotify playlists, YouTube and increasingly the Billboard charts.
Myers will release “Pa Pasar el Rato,” his first single under eOne Music/La Commission, on Friday (Aug. 25).
Entertainment One’s foray into Latin is a major move with major forces, and underscores just how important a target Latin is for entertainment companies today. EOne is a huge player in film and TV whose network of companies include film and TV studio The Mark Gordon company and music labels Dualtone Music Group and Last Gang. The company also does the international distribution of The Walking Dead.
In this case, the deal was struck between Artie Pabon, a veteran concert promoter and manager and the founder and CEO of La Commission, along with Alan Grunblatt, eOne’s president of rock & urban. Jerry Blair, who has a long history with Latin music and was the EVP of Sony Music Entertainment and later Arista at the height of the “Latin explosion” of 1999-2001, acted as chief liaison officer between the two companies.
“With the monumental shift that’s occurring in the music business, this is the best time to be partnering with eOne,” Blair said. “It’s the disruptive, artist-focused music company for today and the future. It operates like a speed boat, not a barge … We look forward to being the place where artists will be nurtured, and will thrive.”
The eOne/La Commission team also includes La Commission partner and VP Carlos Javier Casillas and GM David LaPointe, and Blair’s Global Entertainment Management team of Tony Cammarota and Ryan Fionda in New York and Garrett Schaefer in Miami.
“It is no longer a secret that Latin music is a global language and key alliances like this one are necessary for expansion,” Pabon added.
The eOne/La Commission alliance is the latest of several recent partnerships between Latin and general market. Earlier this summer, GoDigital Media Group, a Los Angeles-based media and technology company, invested $20 million into Cinq Music, its record label, distribution, and rights management company, focused on Latin music.
Danny Ocean was signed jointly by Atlantic and Warner Music Latina. And indie publisher Pulse Music has a deal in place with Marc Anthony’s Magnus Media, in addition to a growing roster of Latin writers and producers.