Art of noise: how galleries became the best places to rave

Bob Moses at Moma PS1 in 2015.

Next to a shiny Jeff Koons sculpture inside the Broad museum’s cavernous second-floor lobby, museum attendees mill around taking selfies with Takashi Murakami’s day-glo murals that dominate the wall space. As sultry electronica plays, a crowd of about two dozen sit cross-legged. Outside the building, designed by New York architects Diller Scofidio + Renfro, there’s a stage where Geneva Jacuzzi is beaming out her brand of cold-wave pop and performance art. Later on, Jenny Hval will emerge on the same stage to play her vampiric pop. This is all part of the Broad’s Summer Happenings event, which combines music and art under loosely defined themes (tonight is dedicated to Nico and Andy Warhol, whose work adorns the Broad’s walls).

A few weeks before, the nearby Museum of Contemporary Art put on a concert featuring rapper Lil B, which was part of the institution’s collaboration with London-based radio station NTS. There’s also Moca Music, a summer-long programme of gigs curated alongside local promoters Spaceland. On the other side of the city, Lacma has specialist jazz and Latin music programming. Live music is a vital component of contemporary art institutions in Los Angeles.

On the east coast, Moma PS1’s Warm Up series is now in its 20th year. The event, at the Moma outpost in Queens, has set the standard when it comes to music events in art spaces. Warm Up was originally influenced by Berlin’s day parties, and is based in the facility’s courtyard during the summer months. PS1 has allowed a different group of artists – booked by a curatorial team of label owners, music journalists and musicians – to take over, and it feels like a boutique festival in the middle of a city that leans towards booking dance music. (When Mia Hansen-Løve was looking for a location to film scenes for her dance music cautionary tale, Eden, she chose PS1.)

“I think there’s a big distinction between music as entertainment and a music programme,” says Eliza Ryan, the music curator for Warm Up since 2010, who believes the event works because it approaches music the same way it would any other artwork. “We treat it the same way as paintings. It’s selected by a curatorial committee, and I think giving it that platform and the roots in the institution is really important.”

That approach of carefully curated bookings that place music acts in art spaces – which complement rather than jar against them – is something acts and curators are more aware of in 2017. Many have seen what happens when music acts are just plonked in an art space, and have to adapt to a unprepared crowd and inadequate sound.

“There may be people there just to see the show, but there might be 80% of people who are just at the museum to walk around and are annoyed that there is loud music being played,” says Jamie Stewart of Xiu Xiu, who plays at the Broad later this year.

Jenny Hval at the Broad